The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of online gambling, is continuing to grow exponentially recently. A significant driver with this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions de
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the exchanging of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, nevertheless they operate on opposite sides in the
In today’s digital age, businesses rely heavily on internet marketing to reach and engage their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an important component of marketing strategies, providing businesses with the i